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Welcome to First Emporium

First Group history

FIRST GROUP HAS HAD A STRONG HISTORY IN BRUNEI

The first ever supermarket and departmental store to open in Brunei Darussalam was established in 1976, hence its name First Emporium & Supermarket. The later establishment continued to carry the "First" brand and consequently First Group was formed.

Today as always, First Group — Brunei's first supermarket and departmental store — continues a legacy born of history. Guided by the culture of Bruneians, the company got to where it is with the support of the community. In return, we continuously strive to provide excellence for our community, with a strong focus on customer service.

MISSION

To be Brunei's leading destination for quality, affordable products, and exceptional service, enhancing the shopping experience for every consumer.

Mission
CORE VALUES
People-Oriented

People-Oriented

"You First" is our motto. We are dedicated to serving you with the best possible customer experience. We are here to listen, understand, and offer solutions to your household needs.

Trust

Trust

The products we sell are brand new, undamaged, and unused. Ethically is how we choose to conduct business as we value your experience with us.

Honesty

Honesty

The prices you see in our store are carefully considered with you in mind. We aim to make purchasing essential home items an easy decision.

Visit Us Today

Visit Us Today

Thank you for making First Emporium a part of your family's routine. Whether you're dropping by for a quick grocery run or spending the afternoon browsing our department store, we look forward to welcoming you.